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Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Internet Sales 0% 400 500 650 800 1,000 1,200 1,500 1,650 1,750 1,750 1,750 1,750
Retailers 0% 200 200 200 300 300 300 400 400 400 400 400 400
Other 0% 0 0 0 0 0 0 0 0 0 0 0 0
Total Unit Sales 600 700 850 1,100 1,300 1,500 1,900 2,050 2,150 2,150 2,150 2,150
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Internet Sales $6.00 $6.00 $6.00 $6.00 $6.00 $6.00 $6.00 $6.00 $6.00 $6.00 $6.00 $6.00
Retailers $0.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00 $2.00
Other $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Sales
Internet Sales $2,400 $3,000 $3,900 $4,800 $6,000 $7,200 $9,000 $9,900 $10,500 $10,500 $10,500 $10,500
Retailers $0 $400 $400 $600 $600 $600 $800 $800 $800 $800 $800 $800
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $2,400 $3,400 $4,300 $5,400 $6,600 $7,800 $9,800 $10,700 $11,300 $11,300 $11,300 $11,300
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Internet Sales 0.00% $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50
Retailers 0.00% $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50
Other 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Direct Cost of Sales
Internet Sales $200 $250 $325 $400 $500 $600 $750 $825 $875 $875 $875 $875
Retailers $100 $100 $100 $150 $150 $150 $200 $200 $200 $200 $200 $200
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $300 $350 $425 $550 $650 $750 $950 $1,025 $1,075 $1,075 $1,075 $1,075
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Production Personnel
General assistant $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Second general assistant $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Sales and Marketing Personnel
Name or title $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
General and Administrative Personnel
Owner $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Other Personnel
Name or title $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or title $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name or title $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 2 2 2 2 2 2 2 2 2 2 2 2
Total Payroll $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500

General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $2,400 $3,400 $4,300 $5,400 $6,600 $7,800 $9,800 $10,700 $11,300 $11,300 $11,300 $11,300
Direct Cost of Sales $300 $350 $425 $550 $650 $750 $950 $1,025 $1,075 $1,075 $1,075 $1,075
Production Payroll $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $1,800 $1,850 $1,925 $2,050 $2,150 $2,250 $2,450 $2,525 $2,575 $2,575 $2,575 $2,575
Gross Margin $600 $1,550 $2,375 $3,350 $4,450 $5,550 $7,350 $8,175 $8,725 $8,725 $8,725 $8,725
Gross Margin % 25.00% 45.59% 55.23% 62.04% 67.42% 71.15% 75.00% 76.40% 77.21% 77.21% 77.21% 77.21%
Operating Expenses
Sales and Marketing Expenses
Sales and Marketing Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Advertising/Promotion $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120
Travel $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Miscellaneous $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Total Sales and Marketing Expenses $370 $370 $370 $370 $370 $370 $370 $370 $370 $370 $370 $370
Sales and Marketing % 15.42% 10.88% 8.60% 6.85% 5.61% 4.74% 3.78% 3.46% 3.27% 3.27% 3.27% 3.27%
General and Administrative Expenses
General and Administrative Payroll $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Sales and Marketing and Other Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Depreciation $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $105 $105 $105 $105 $105 $105 $105 $105 $105 $105 $105 $105
Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payroll Taxes 15% $675 $675 $675 $675 $675 $675 $675 $675 $675 $675 $675 $675
Other General and Administrative Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total General and Administrative Expenses $4,780 $4,780 $4,780 $4,780 $4,780 $4,780 $4,780 $4,780 $4,780 $4,780 $4,780 $4,780
General and Administrative % 199.17% 140.59% 111.16% 88.52% 72.42% 61.28% 48.78% 44.67% 42.30% 42.30% 42.30% 42.30%
Other Expenses:
Other Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Consultants $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Contract/Consultants $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Other Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Total Operating Expenses $5,150 $5,150 $5,150 $5,150 $5,150 $5,150 $5,150 $5,150 $5,150 $5,150 $5,150 $5,150
Profit Before Interest and Taxes ($4,550) ($3,600) ($2,775) ($1,800) ($700) $400 $2,200 $3,025 $3,575 $3,575 $3,575 $3,575
EBITDA ($3,550) ($2,600) ($1,775) ($800) $300 $1,400 $3,200 $4,025 $4,575 $4,575 $4,575 $4,575
Interest Expense $348 $344 $339 $334 $330 $325 $320 $316 $311 $306 $302 $297
Taxes Incurred ($1,470) ($986) ($779) ($534) ($257) $19 $470 $677 $816 $817 $818 $819
Net Profit ($3,429) ($2,958) ($2,336) ($1,601) ($772) $56 $1,410 $2,032 $2,448 $2,451 $2,455 $2,458
Net Profit/Sales -142.87% -86.99% -54.31% -29.64% -11.70% 0.72% 14.38% 18.99% 21.66% 21.69% 21.73% 21.76%

Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $1,440 $2,040 $2,580 $3,240 $3,960 $4,680 $5,880 $6,420 $6,780 $6,780 $6,780 $6,780
Cash from Receivables $0 $32 $973 $1,372 $1,735 $2,176 $2,656 $3,147 $3,932 $4,288 $4,520 $4,520
Subtotal Cash from Operations $1,440 $2,072 $3,553 $4,612 $5,695 $6,856 $8,536 $9,567 $10,712 $11,068 $11,300 $11,300
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $1,440 $2,072 $3,553 $4,612 $5,695 $6,856 $8,536 $9,567 $10,712 $11,068 $11,300 $11,300
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500 $4,500
Bill Payments $1 $78 $1,481 $752 $1,960 $2,198 $1,546 $3,067 $3,256 $3,405 $3,348 $3,345
Subtotal Spent on Operations $4,501 $4,578 $5,981 $5,252 $6,460 $6,698 $6,046 $7,567 $7,756 $7,905 $7,848 $7,845
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $559 $559 $559 $559 $559 $559 $559 $559 $559 $559 $559 $559
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $5,060 $5,137 $6,540 $5,811 $7,019 $7,257 $6,605 $8,126 $8,315 $8,464 $8,407 $8,404
Net Cash Flow ($3,620) ($3,065) ($2,987) ($1,199) ($1,324) ($401) $1,931 $1,441 $2,397 $2,604 $2,893 $2,896
Cash Balance $36,380 $33,315 $30,328 $29,129 $27,805 $27,404 $29,335 $30,776 $33,173 $35,777 $38,670 $41,566
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $40,000 $36,380 $33,315 $30,328 $29,129 $27,805 $27,404 $29,335 $30,776 $33,173 $35,777 $38,670 $41,566
Accounts Receivable $0 $960 $2,288 $3,035 $3,823 $4,728 $5,672 $6,936 $8,069 $8,657 $8,889 $8,889 $8,889
Inventory $900 $600 $1,250 $825 $1,275 $1,625 $875 $1,045 $1,128 $1,183 $1,183 $1,183 $1,183
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $40,900 $37,940 $36,853 $34,188 $34,227 $34,158 $33,951 $37,316 $39,973 $43,013 $45,849 $48,742 $51,638
Long-term Assets
Long-term Assets $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000 $35,000
Accumulated Depreciation $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 $8,000 $9,000 $10,000 $11,000 $12,000
Total Long-term Assets $35,000 $34,000 $33,000 $32,000 $31,000 $30,000 $29,000 $28,000 $27,000 $26,000 $25,000 $24,000 $23,000
Total Assets $75,900 $71,940 $69,853 $66,188 $65,227 $64,158 $62,951 $65,316 $66,973 $69,013 $70,849 $72,742 $74,638
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $28 $1,458 $687 $1,886 $2,148 $1,444 $2,958 $3,142 $3,293 $3,237 $3,234 $3,230
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $28 $1,458 $687 $1,886 $2,148 $1,444 $2,958 $3,142 $3,293 $3,237 $3,234 $3,230
Long-term Liabilities $42,360 $41,801 $41,242 $40,683 $40,124 $39,565 $39,006 $38,447 $37,888 $37,329 $36,770 $36,211 $35,652
Total Liabilities $42,360 $41,829 $42,700 $41,370 $42,010 $41,713 $40,450 $41,405 $41,030 $40,622 $40,007 $39,445 $38,882
Paid-in Capital $59,590 $59,590 $59,590 $59,590 $59,590 $59,590 $59,590 $59,590 $59,590 $59,590 $59,590 $59,590 $59,590
Retained Earnings ($26,050) ($26,050) ($26,050) ($26,050) ($26,050) ($26,050) ($26,050) ($26,050) ($26,050) ($26,050) ($26,050) ($26,050) ($26,050)
Earnings $0 ($3,429) ($6,387) ($8,722) ($10,323) ($11,095) ($11,039) ($9,629) ($7,597) ($5,149) ($2,698) ($243) $2,215
Total Capital $33,540 $30,111 $27,153 $24,818 $23,217 $22,445 $22,501 $23,911 $25,943 $28,391 $30,842 $33,297 $35,755
Total Liabilities and Capital $75,900 $71,940 $69,853 $66,188 $65,227 $64,158 $62,951 $65,316 $66,973 $69,013 $70,849 $72,742 $74,638
Net Worth $33,540 $30,111 $27,153 $24,818 $23,217 $22,445 $22,501 $23,911 $25,943 $28,391 $30,842 $33,297 $35,755