Seminars
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Unit Sales | |||||||||||||
| Corporate Events | 0% | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 2 | 2 | 0 | 0 |
| Corporate units | 0% | 0 | 15 | 2 | 30 | 5 | 5 | 5 | 5 | 50 | 60 | 5 | 5 |
| Standard Events | 0% | 0 | 0 | 1 | 0 | 2 | 2 | 2 | 3 | 3 | 3 | 2 | 1 |
| Participants | 0% | 0 | 0 | 15 | 0 | 30 | 35 | 35 | 75 | 75 | 75 | 50 | 25 |
| Other | 0% | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Unit Sales | 0 | 16 | 18 | 32 | 37 | 42 | 42 | 83 | 130 | 140 | 57 | 31 | |
| Unit Prices | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Corporate Events | $5,000.00 | $5,000.00 | $5,000.00 | $5,000.00 | $5,000.00 | $5,000.00 | $5,000.00 | $5,000.00 | $5,000.00 | $5,000.00 | $5,000.00 | $5,000.00 | |
| Corporate units | $90.00 | $90.00 | $90.00 | $90.00 | $90.00 | $90.00 | $90.00 | $90.00 | $90.00 | $90.00 | $90.00 | $90.00 | |
| Standard Events | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | |
| Participants | $495.00 | $495.00 | $495.00 | $495.00 | $495.00 | $495.00 | $495.00 | $495.00 | $495.00 | $495.00 | $495.00 | $495.00 | |
| Other | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | |
| Sales | |||||||||||||
| Corporate Events | $0 | $5,000 | $0 | $10,000 | $0 | $0 | $0 | $0 | $10,000 | $10,000 | $0 | $0 | |
| Corporate units | $0 | $1,350 | $180 | $2,700 | $450 | $450 | $450 | $450 | $4,500 | $5,400 | $450 | $450 | |
| Standard Events | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Participants | $0 | $0 | $7,425 | $0 | $14,850 | $17,325 | $17,325 | $37,125 | $37,125 | $37,125 | $24,750 | $12,375 | |
| Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Sales | $0 | $6,350 | $7,605 | $12,700 | $15,300 | $17,775 | $17,775 | $37,575 | $51,625 | $52,525 | $25,200 | $12,825 | |
| Direct Unit Costs | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Corporate Events | 0.00% | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 |
| Corporate units | 0.00% | $75.00 | $75.00 | $75.00 | $75.00 | $75.00 | $75.00 | $75.00 | $75.00 | $75.00 | $75.00 | $75.00 | $75.00 |
| Standard Events | 0.00% | $2,000.00 | $2,000.00 | $2,000.00 | $2,000.00 | $2,000.00 | $2,000.00 | $2,000.00 | $2,000.00 | $2,000.00 | $2,000.00 | $2,000.00 | $2,000.00 |
| Participants | 0.00% | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 |
| Other | 0.00% | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
| Direct Cost of Sales | |||||||||||||
| Corporate Events | $0 | $500 | $0 | $1,000 | $0 | $0 | $0 | $0 | $1,000 | $1,000 | $0 | $0 | |
| Corporate units | $0 | $1,125 | $150 | $2,250 | $375 | $375 | $375 | $375 | $3,750 | $4,500 | $375 | $375 | |
| Standard Events | $0 | $0 | $2,000 | $0 | $4,000 | $4,000 | $4,000 | $6,000 | $6,000 | $6,000 | $4,000 | $2,000 | |
| Participants | $0 | $0 | $1,500 | $0 | $3,000 | $3,500 | $3,500 | $7,500 | $7,500 | $7,500 | $5,000 | $2,500 | |
| Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Direct Cost of Sales | $0 | $1,625 | $3,650 | $3,250 | $7,375 | $7,875 | $7,875 | $13,875 | $18,250 | $19,000 | $9,375 | $4,875 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Owner/founder | 0% | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 |
| Sales/marketing | 0% | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 |
| Admin Assistance | 0% | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 |
| Contractors | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total People | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | |
| Total Payroll | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | $0 | $6,350 | $7,605 | $12,700 | $15,300 | $17,775 | $17,775 | $37,575 | $51,625 | $52,525 | $25,200 | $12,825 | |
| Direct Cost of Sales | $0 | $1,625 | $3,650 | $3,250 | $7,375 | $7,875 | $7,875 | $13,875 | $18,250 | $19,000 | $9,375 | $4,875 | |
| Other Production Expenses | $3,000 | $500 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Cost of Sales | $3,000 | $2,125 | $3,650 | $3,250 | $7,375 | $7,875 | $7,875 | $13,875 | $18,250 | $19,000 | $9,375 | $4,875 | |
| Gross Margin | ($3,000) | $4,225 | $3,955 | $9,450 | $7,925 | $9,900 | $9,900 | $23,700 | $33,375 | $33,525 | $15,825 | $7,950 | |
| Gross Margin % | 0.00% | 66.54% | 52.01% | 74.41% | 51.80% | 55.70% | 55.70% | 63.07% | 64.65% | 63.83% | 62.80% | 61.99% | |
| Expenses | |||||||||||||
| Payroll | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | |
| Sales and Marketing and Other Expenses | $6,000 | $8,000 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | |
| Depreciation | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Utilities | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Insurance | $500 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Rent | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | $500 | |
| Payroll Taxes | 15% | $1,275 | $1,275 | $1,275 | $1,275 | $1,275 | $1,275 | $1,275 | $1,275 | $1,275 | $1,275 | $1,275 | $1,275 |
| Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Operating Expenses | $16,975 | $18,475 | $13,975 | $13,975 | $13,975 | $13,975 | $13,975 | $13,975 | $13,975 | $13,975 | $13,975 | $13,975 | |
| Profit Before Interest and Taxes | ($19,975) | ($14,250) | ($10,020) | ($4,525) | ($6,050) | ($4,075) | ($4,075) | $9,725 | $19,400 | $19,550 | $1,850 | ($6,025) | |
| EBITDA | ($19,975) | ($14,250) | ($10,020) | ($4,525) | ($6,050) | ($4,075) | ($4,075) | $9,725 | $19,400 | $19,550 | $1,850 | ($6,025) | |
| Interest Expense | $247 | $244 | $303 | $362 | $359 | $355 | $352 | $348 | $345 | $341 | $213 | $209 | |
| Taxes Incurred | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Net Profit | ($20,222) | ($14,494) | ($10,323) | ($4,887) | ($6,409) | ($4,430) | ($4,427) | $9,377 | $19,055 | $19,209 | $1,637 | ($6,234) | |
| Net Profit/Sales | 0.00% | -228.24% | -135.74% | -38.48% | -41.89% | -24.92% | -24.90% | 24.95% | 36.91% | 36.57% | 6.50% | -48.61% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | $0 | $6,350 | $7,605 | $12,700 | $15,300 | $17,775 | $17,775 | $37,575 | $51,625 | $52,525 | $25,200 | $12,825 | |
| Subtotal Cash from Operations | $0 | $6,350 | $7,605 | $12,700 | $15,300 | $17,775 | $17,775 | $37,575 | $51,625 | $52,525 | $25,200 | $12,825 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $7,500 | $7,500 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Investment Received | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Received | $0 | $6,350 | $15,105 | $20,200 | $15,300 | $17,775 | $17,775 | $37,575 | $51,625 | $52,525 | $25,200 | $12,825 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | $8,500 | |
| Bill Payments | $391 | $11,742 | $12,246 | $9,416 | $9,224 | $13,225 | $13,705 | $13,902 | $19,844 | $24,095 | $24,491 | $14,913 | |
| Subtotal Spent on Operations | $8,891 | $20,242 | $20,746 | $17,916 | $17,724 | $21,725 | $22,205 | $22,402 | $28,344 | $32,595 | $32,991 | $23,413 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Principal Repayment of Current Borrowing | $387 | $391 | $394 | $397 | $400 | $404 | $407 | $411 | $414 | $417 | $15,421 | $424 | |
| Other Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $10,000 | |
| Long-term Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Dividends | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Spent | $9,278 | $20,633 | $21,140 | $18,314 | $18,125 | $22,129 | $22,612 | $22,812 | $28,758 | $33,012 | $48,412 | $33,837 | |
| Net Cash Flow | ($9,278) | ($14,283) | ($6,035) | $1,886 | ($2,825) | ($4,354) | ($4,837) | $14,763 | $22,867 | $19,513 | ($23,212) | ($21,012) | |
| Cash Balance | $37,922 | $23,639 | $17,604 | $19,490 | $16,665 | $12,311 | $7,474 | $22,237 | $45,103 | $64,616 | $41,404 | $20,392 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | $47,200 | $37,922 | $23,639 | $17,604 | $19,490 | $16,665 | $12,311 | $7,474 | $22,237 | $45,103 | $64,616 | $41,404 | $20,392 |
| Other Current Assets | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 |
| Total Current Assets | $49,200 | $39,922 | $25,639 | $19,604 | $21,490 | $18,665 | $14,311 | $9,474 | $24,237 | $47,103 | $66,616 | $43,404 | $22,392 |
| Long-term Assets | |||||||||||||
| Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Accumulated Depreciation | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Assets | $49,200 | $39,922 | $25,639 | $19,604 | $21,490 | $18,665 | $14,311 | $9,474 | $24,237 | $47,103 | $66,616 | $43,404 | $22,392 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | $0 | $11,331 | $11,932 | $9,113 | $8,784 | $12,768 | $13,248 | $13,245 | $19,042 | $23,268 | $23,989 | $14,561 | $10,207 |
| Current Borrowing | $30,000 | $29,613 | $29,222 | $36,328 | $43,431 | $43,030 | $42,627 | $42,219 | $41,809 | $41,395 | $40,977 | $25,556 | $25,132 |
| Other Current Liabilities | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $0 |
| Subtotal Current Liabilities | $40,000 | $50,944 | $51,154 | $55,442 | $62,215 | $65,799 | $65,875 | $65,464 | $70,851 | $74,662 | $74,967 | $50,117 | $35,339 |
| Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Liabilities | $40,000 | $50,944 | $51,154 | $55,442 | $62,215 | $65,799 | $65,875 | $65,464 | $70,851 | $74,662 | $74,967 | $50,117 | $35,339 |
| Paid-in Capital | $25,000 | $25,000 | $25,000 | $25,000 | $25,000 | $25,000 | $25,000 | $25,000 | $25,000 | $25,000 | $25,000 | $25,000 | $25,000 |
| Retained Earnings | ($15,800) | ($15,800) | ($15,800) | ($15,800) | ($15,800) | ($15,800) | ($15,800) | ($15,800) | ($15,800) | ($15,800) | ($15,800) | ($15,800) | ($15,800) |
| Earnings | $0 | ($20,222) | ($34,715) | ($45,038) | ($49,925) | ($56,334) | ($60,764) | ($65,191) | ($55,814) | ($36,759) | ($17,550) | ($15,913) | ($22,148) |
| Total Capital | $9,200 | ($11,022) | ($25,515) | ($35,838) | ($40,725) | ($47,134) | ($51,564) | ($55,991) | ($46,614) | ($27,559) | ($8,350) | ($6,713) | ($12,948) |
| Total Liabilities and Capital | $49,200 | $39,922 | $25,639 | $19,604 | $21,490 | $18,665 | $14,311 | $9,474 | $24,237 | $47,103 | $66,616 | $43,404 | $22,392 |
| Net Worth | $9,200 | ($11,022) | ($25,515) | ($35,838) | ($40,725) | ($47,134) | ($51,564) | ($55,991) | ($46,614) | ($27,559) | ($8,350) | ($6,713) | ($12,948) |
By 
